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Christian Book Distributors and Focus on the Family are partners in better serving you!

Christian Book Distributors (CBD) and Focus on the Family have implemented a partnership agreement for CBD to assume the ministry's operations of direct product sales (including this newly introduced online store), product marketing and product distribution.  Focus on the Family is a global nonprofit Christian ministry dedicated to helping families thrive around the world, reaching hundreds of millions of people each year.  CBD is the largest religious catalog company in the world, sending out over 65 mailings of unique catalogs to millions of customers each year. With CBD’s expertise in fulfillment, the cost to the ministry of fulfilling and distributing resources to its constituents will significantly decrease, enabling Focus on the Family to reach more families with the help and hope for which they are known.

 

Over the last several years, Focus has experienced the increased pressure of competition for the sales of ministry books, CDs, and DVDs due to the rise of big-box retailers like Wal-Mart and the rapid growth of e-commerce sites.  This led the ministry to CBD, with the idea of capitalizing on the strengths of each organization: for CBD, the sales, marketing, and distribution of products; for Focus on the Family, the development of relationships through their biblically-based family help content and resources.  “We are accountable to our donors to spend their money in the most cost-effective and productive manner possible,” Focus Chief Operating Officer Glenn Williams said in a statement. “Partnering with CBD - an expert in product marketing, sales and product distribution - will increase our efficiency in getting materials into the hands of those who look to us to help their families thrive,” Williams said.

Ray Hendrickson commented, “We have always admired Focus’ commitment to serving and strengthening families worldwide, and we are extremely happy that through this partnership with CBD, Focus will be able to reduce its distribution costs by fifty percent. We look forward to partnering with Focus on the Family, and to extending to their constituents the same exceptional service, selection, and pricing our CBD customers have come to enjoy.”

 

CBD’s customers have access to the premier selection of Christian products available---over 200,000 books, Bibles, CDs, DVDs, gifts, toys, games, and more. Christianbook.com, the online home of Christian Book Distributors, is a six-time recipient of the BizRate Circle of Excellence Platinum Award. This award is presented to top performing online retailers who have met the strict criteria set by BizRate Research to recognize outstanding customer service.  CBD is headquartered in Peabody, MA, and is led by President and CEO Ray Hendrickson.

Founded in 1977 by chairman Dr. James C. Dobson, Focus on the Family is a global Christian ministry headquartered in Colorado Springs, CO, and led by President and CEO Jim Daly.  In addition to the corporate office, which employs a staff of 1000, the ministry has 11 associate offices in Canada, Costa Rica, Australia, New Zealand, South Africa, Malaysia, Singapore, Taiwan, Indonesia, Ireland, and Egypt.  For over 30 years, Focus on the Family has helped families thrive with a marriage and parenting ministry built on timeless principles that are psychologically sound and grounded in biblical truth, delivered through a vast multimedia Web site, helpful tools and resources, a daily radio broadcast that is beamed around the world to millions of families, and Contact Center for providing advice, counseling referrals and prayer.

 

Focus Reviewed Focus Reviewed

Focus Reviewed: This resource has been reviewed by Focus on the Family and found to be consistent with its philosophy and standards.

Focus Resource Focus Resource

Focus Resource: This resource was specially created by Focus on the Family for its unique message and life impact.


 
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